Three-panel advertising piece, folds into a shape of a pair of blue jeans, measures about 7¾x3¾" folded and 22½x7 inches when unfolded.

A rare early Levi's marketing device. The inside is a color lithograph depicting children wearing jeans and other denim clothing, at various activities, including at home, at the beach, also boys shown with baseball glove and bat. Also shows four working men laboring out of doors in Levi jeans, including a miner. Notable as well is the charming illustration of the "Complete factory in operation in Palace of Manufactures - Panama Pacific International Expo." - which helps date this piece to circa 1915. The middle inside section shows the famous Levi's trademark logo and states: "Levi Strauss & Co., San Francisco, Cal. Manufacturer of Two Horse Brand Overalls - Koveralls and Koverall Nighties. 75 cents the suit. Everywhere a new suit free if they rip."