Folding advertising broadside printed on cream paper, comprising 24 panels (pages), containing text plus 5 wood engravings from photographs, 2 maps. Measures 43x91 cm. (16½x35"), folding to 21x16 cm. (8¼x6¼").

Rare broadside format of this promotional piece which was also issued as a pamphlet, for the sale of land in Baja by an American company, whose property included most of the northern half of Baja, from “the line fifteen miles south of San Diego in the United States, near parallel 32 north latitude, the Company’s property extends southward a distance of 300 miles, having the Pacific Ocean upon one side and the Gulf of California on the other.” The company boasts of the fertility of the land, plus the use of a steamship running between San Diego and Ensenada, and mention is made of a proposed railroad to run from the United States directly to Ensenada. There is information on growing many crops, including grapes, raisins, oranges, potatoes and honey, plus testimonials from settlers, as well as material on prices, terms, climate, newspapers, etc. Last date mentioned in text is August 31, 1887. In 1883 the Mexican Law of Colonization allowed for foreign development, and in 1887 the International Company of Mexico, composed of leading citizens of both the United States and Mexico, acquired title to 18 million acres of land in Lower California. Ensenada was the first town laid out by the company and although the company failed in 1889, by 1890, the population of Ensenada was 1400, half of whom were American citizens. The Mexican Land and Colonization Company, a British-American-German firm, acquired the holdings of the International Company of Mexico in 1889 and stayed in business until the Mexican Revolution of 1917. Barrett 1306. .